Benefits of using AI for social media content

[Polly Lieberman]

By using AI-powered tools, you can streamline your workflow, automate manual tasks and generate ideas. The efficiency boost AI brings to social media content creation is one of its most valuable advantages. Social media marketers spend a significant time during their week completing various tasks and meetings. Nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. By automating repetitive social media tasks, AI frees up your time to focus on more strategic and creative work. For example, Olivia Jepson, Sr. Social Media Strategist at Sprout Social, uses Sprout’s AI Assist to generate image alt text for images shared on social media. By using Sprout’s Generate by AI Assist feature, Olivia has freed up minutes of her time on this one post, but imagine when scheduling content in bulk. These minutes spent drafting image alt text for each social post are hours saved during the week. And if you’re not considering accessibility in your social posts, then you’re not making your posts accessible to everyone.

Improved personalization is another benefit of incorporating AI in social media content creation. AI algorithms sift through user data to pinpoint audience preferences, behaviors‌ and interests. With this knowledge in hand, you can tailor your content to specific segments, boosting engagement and conversion rates. Think of how Spotify or Amazon can easily recommend new podcasts or products in your feed based on past products or interactions. While we may chalk it up to social media algorithms, a series of data analyses is happening behind the scenes. AI tools analyze habits and user interactions with similar content to predict which audience segment is likely to prefer that content. Social Customer Care by Sprout Social uses AI-powered automation to take manual work off the Care team’s plate. Users on the Advanced Plan with access to Care by Sprout can set up Automated Rules to categorize messages by campaigns or keywords. They can also use Cases to automatically tag and notify teams of ‌messages that need an immediate response.

AI also equips marketers with data-driven insights to optimize their social media strategies. With the right AI tool, you can find robust analytics, measure content performance, track audience engagement and spot emerging trends. These insights are invaluable for refining content and ensuring it remains aligned with the ever-changing needs of your audience. Sprout’s Analyze by AI Assist feature looks at your social listening data and gives you important insights so you can modify your social strategy if necessary. With Analyze by AI Assist, Listening users can explore terms, view messages‌ and access additional contextual information through the Message Explorer to enhance their understanding and engagement. Sprout’s AI technology is built on a human-centric approach, aiming to enhance and support your brand’s team so they can easily work smarter and faster.

Social media content creation is the ideal purpose for AI. Keep in mind, that content can mean a large spectrum of content types. AI can act as a springboard for content as simple as captions or flesh out larger content concepts like case studies. AI-powered social media content creation tools harness machine learning to sift through successful content and brainstorm ideas that resonate with audiences. This infusion of creativity elevates the quality of social media content, captivating audiences and driving engagement. Suggestions by AI Assist allow Sprout users to enhance their social media posts by generating multiple post options or changing the tone of their posts based on an initial draft. This feature is especially helpful in tailoring content that resonates better with different audience segments.

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