How can one track and measure the performance of G Adwords?

[johnmullerab]

Tracking and measuring the performance of Google AdWords campaigns can help you understand how well your ads are performing and identify areas for improvement. Some of the main tools required for the mentioned purpose include click-through rate, conversion rate, Cost per click (CPC), and Return on investment (ROI).
All these factors help one understand the in-depth dynamics of Google AdWords campaigns.
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[vytorin]

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